Thursday, April 18, 2024

Puma & The Weeknd Debut Parallel Collection Set To Be Released This Summer

German sportswear company Puma in collaboration with Canadian singer The Weeknd, has officially unveiled a high-top footwear collection named “Parallel.” Inspired by military and utilitarian gear, the collection will consist of three drops with the first set to be made available on August 24.The Puma x The weeknd range will purvey a striking series of bomber jackets, modernized kimonos, high-top boots and mid-cut sneaker boots. As part of the officially release info, Puma and the Toronto Starboy teamed up in Marfa, Texas to shoot the first campaign photos for the Parallel sneaker boot.The lookbook for the collection showcase several key pieces in the gamut. The brand’s global ambassador was dressed in a burnt-orange raincoat, rugged trousers in midnight navy, and the Parallel sneakers predominantly wrapped in an off-white colorway.More precisely, the Puma Parallel is equipped with a premium nubuck/leather upper, a rubber midsole with IGNITE cushioning technology, and then topped off with a blocked heel design for an overall contemporary look.Photo Credit: Puma

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