Wednesday, August 10, 2022

Campaign: New Frame Denim Collection Shot By Bruce Weber

Frame Denim picks iconic fashion photographer Bruce Weber to shoot its Autumn-winter 2017 campaign. The American photographer takes us to his Golden Beach estate in Florida for the advertisement. Bringing his lighthearted flair to Frame, Weber captured the models Tatjana Patitz, Garrett Taber, Jacob Dooley, Dusty Lachowicz, and Tristian Thevenot styled by Ana Brillembourg wrapped in Frame’s denim jeans as they models pose for images.“We were talking to Bruce about a different project that fell through and Bruce said, ‘Send me some jeans, and we’ll do something with Frame some time.’ So we did. The “idea” here is to work in a way which is rare today, we didn’t have a deadline, there was no other brief than our conversation, and Bruce had totally free hands to create whatever he felt was right and excited him.We wanted to give Bruce complete creative control over the project, we sent him a box of denim asking nothing of him except to send back his own interpretation; his point of view on denim today.” Erik Torstensson and Jens Grede shared with W Magazine.Photo Credit: Frame 

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