French fashion designer and the creative director of Balmain Olivier Rousteing unveils his very first campaign for the brand.
With storming photos taken to represent Paris, the talented designer took over the lens as he releases beautiful black and white photos shot all over the French capital and which also feature Balmain Army members such as Natasha Poly, Lara Stone, Presley Gerber, Ton Heukels, Jon Kortagarena, Marlon Teixeira, Grace Bol, Aleyna Fitzgerald, Alexina Graham, and Valery Kaufman.
“I’ve always explained that part of the draw that social media has for me is its unique removal of any filters or middlemen—allowing me to communicate directly with those who are interested in what we are creating. I wanted to photograph this campaign for the same reasons: to have the images directly reflect my vision of Balmain’s latest creations, as well as my love for the singular beauty of the city I call home,” Rousteing said of his decision to photograph the campaign himself.
Credit: Balmain
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