H&M’s new brand, Arket which first flagship store will open in London on Friday August 25th, just unveiled its first campaign 3 weeks before the store opening. The range includes men’s, women’s and children’s ready-to-wear and accessories collections and a homeware department.The campaign is shot by photographer Zoe Ghertner and styled by Jodie Barnes. “ARKET means ‘sheet of paper’ in Swedish. It both relates to our origin in the Nordic tradition of functional, long-lasting design and symbolises the blank sheet, the sense of optimism and possibility we felt creating this new brand.’”-Ulrika Bernhardtz, Creative Director.Photo Credit: Arket
Share this article >
This site uses Akismet to reduce spam. Learn how your comment data is processed.
Jasmine Sanders, also known as Golden Barbie (a childhood nickname that stuck), was lensed by photographer Ellen von Unwerth and styled in luxury designs from Blumarine, Valentino and Elie Saab by Erica Pelosini for Vogue Arabia December 2017 fashion editorial. Credit: Vogue Arabia
The shortlist of people for KOKO’s 2017 Woman of the Year has been unveiled. Our shortlist features 10 incredible women who strove for excellence in their respective fields in the year 2017. They are a small group of women that have made a whole lot of positive change on the continent, and every effort channeled…
Brooklyn’s award-winning photography duo Julian Ungano + Tommy Agriodimas, popularly called U + A, lensed model Candice Huffine for ‘Ahead of the Curve’ fashion story for The Modist December 2017 issue. Styling was by Sally Matthews, hair by Deycka Heidorn and makeup by Misha Shahzada. Credit: The Modist
W Magazine taps Ashley Graham, Faretta Radic, Ellen Rosa, Jocelyn Corona, Riley Ticotin, Faith Lynch, Callie Dixon, Imaan Hammam, Kesewa Aboah, Vie Chidiac, Jasmine Daniels, & Rubina Dyan for the ‘Mighty Aphrodites’ editorial for the magazine’s January 2018 issue. The models were captured by Patrick Demarchelier and styled by Katie Grand in resort 2018 designs, with makeup by Diane Kendal and hair by Akki.…