André 3000 Benjamin collaborate with Swedish label Tretorn and headlines its fall-winter 2017 campaign. Following the news of an upcoming capsule collection, the American rapper brings his own brand of style to the Swedish brand as he charms in their most recent advertising images.
Nick Woodhouse, the president and chief marketing officer of Tretorn’s parent company Authentic Brands Group, talks about the appeal of working with André 3000. Woodhouse explains, “Sneakers are so hot right now and the minimal look is hot, which is what Tretorn is about.”
He continues, “We are making sure that the name of Tretorn gets out there in the sphere of the youth, and the idea with André is to make the brand more famous than what it is so the millennial customer can understand it.”
Photo Credit: Tretorn
André 3000 Benjamin Headlines Tretorn’s Fall-Winter 2017 Campaign
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