Wednesday, December 6, 2023

KOKOnista Of The Day: Yoyo Cao Is No Doubt A Fashion Literate

Yoyo Cao, better known as yoyokulala on social media, is one of Singapore’s most internationally recognised social media personalities. Within a short span of three years, her ability to effortlessly remix current trends with her distinctive borrowed-from-the-boys flair has catapulted her to the forefront of the international street style circuit, earning her multiple mentions on Vogue, a spot on Harper’s Bazaar’s “ones to watch in 2016” list and two “Golden Peacock” awards by New York Magazine’s The Cut.Features in various editions of Vogue and Harper’s Bazaar have also placed her on the international radar, winning her the seal of approval from highly sought-after fashion authorities. In August 2016, Yoyo became an Elle Singapore cover girl and the first local digital influencer to front a major fashion magazine in Singapore. While she is widely known for her vivid style choices, her innate creativity and natural editorial flair have caught the eye of high fashion labels like Chanel, Gucci, Fendi, Dior and Louis Vuitton. Yoyo has been roped in for event appearances, appointed as an ambassador, conducted styling sessions and fronted social media campaigns for various brands. More than just a platform to give readers a wider glimpse into her world, the website – named after her moniker – is also dedicated to providing light-hearted commentaries on all things fashion, beauty, culture and lifestyle.Photo Credit: Yoyo Cao

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